Filipino founder based in Amsterdam. I took Ryder from a 5K grant to $4.8M in venture funding, with thousands of users securing millions of assets. This site is a repo of my whole journey: the places, the companies, and the learnings!

Louise Ivan

Recent projects

Ryder

Hardware wallets for normal people. 5K grant to $4.8M raised, shipping worldwide, securing millions in assets. I'm Co-founder and CXO.

  • Took Ryder from concept to mass production, reaching thousands of users and securing millions in digital assets.
  • Secured backing from top-tier investors, including billionaire Tim Draper, Solana Co-Founder Anatoly Yakovenko, and Joe McCann.
  • Built manufacturing capacity for up to 240,000 units annually across China and Vietnam.
  • Won the Red Dot Product Design Award.
  • Completed a Halborn security audit with zero critical findings.
Stacks

Stacks makes Bitcoin programmable. I helped grow the community bringing user-owned internet to the world.

Hiro PBC

Grow the community to over 50,000 members, spanning communities across 32 countries.

Freehold
Freehold

A community of hodlers building for hodlers. Community work before anyone was paying attention to the space.

Growth experiments

Real experiments I've run to grow reach and revenue, written up chapter by chapter so you can steal the playbook.

I

Chapter I

How I earned money on X in 90 days while spending 10 minutes on it daily

Read this chapter →
II

Chapter II

How I hit 9.3M views on Instagram in 30 days

Coming soon
III

Chapter III

I learned Instagram, and it took me 16 days to get my first viral video with 5.1M views

Coming soon

My story

I was born on one of the small islands of the Philippines. No network, no capital, no tech scene within a thousand kilometers. What I had was the internet and the stubborn idea that where you start doesn't get to decide where you finish.

Before Ryder, I was Growth Lead at Stacks, working on making Bitcoin programmable, with stops at Hiro PBC and Freehold along the way. One year of that life looked like 64 flights across 10+ countries, including sleeping in a teepee hut on a remote island with 0 wifi, signal, and electricity. I love living the contrast of life and experiencing everything it has to offer.

Three things kept showing up everywhere I lived: arts, technology, and community. I used to paint and sketch a lot. These days it shows up more through dressing up, fashion, and little creative touches like this. I stopped treating them as separate interests and started building at the point where they overlap. I believe in the saying "YOU ARE THE NICHE," and life isn't one domain.

Where life has taken me

  • The PhilippinesBorn and raised on a small island
  • Asia, Europe, the USStartup years, different timezones, same laptop
  • AmsterdamHome